Silvertone wrote on Tue, 14 December 2010 12:06 |
... let the revolution begin. I know I'm ready for it, are you? |
MagnetoSound wrote on Tue, 14 December 2010 06:11 | ||
Hell, yeah! But what does that mean in real terms? |
maxim wrote on Mon, 13 December 2010 18:10 |
what are you making? |
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what are you listening to? |
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single tracks, ep's, albums? |
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i'm thinking of ditching making albums altogether and just record & release |
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i still prefer "sgt pepper's" to "beatles greatest hits 1967-1970" though... |
Silvertone wrote on Tue, 14 December 2010 06:49 | ||||
I do have a solution that would help this country... How about universal health care for all instead of tax cuts for the rich? The music industry is just a small cog in the bigger picture of what is happening but everybody who is "fat" in this country are just fine with the status quo. And since "the fat" are the ones who run this country we are all pretty much screwed. Until everybody has to pay for health insurance nothing will change... oh and by the way, here's how they work, they increased our health care by 18% last year and 17% this year... how nice as I make the same money I did as 30 f*cking years ago! |
Silvertone wrote on Tue, 14 December 2010 04:49 |
In real terms... pay down your debt and stock up on your firearms. |
mgod wrote on Tue, 14 December 2010 17:42 |
Its historically interesting to me that a lot of the American kids who created the world of contemporary music were largely educated under a 91% top tax rate. |
Todd Loomis wrote on Tue, 14 December 2010 20:19 |
. Ask society to chip in and provide a health care system like most of the rest of the world... Na... he just wants everything for free. He ought to work for it. |
littlehat wrote on Tue, 14 December 2010 16:24 |
B- The new paradigm is this: Give your music away to consumers and live off of live performance, licensing, and merch money. |
mgod wrote on Tue, 14 December 2010 18:42 | ||
Its pretty disturbing how many people I hear talking this way lately, people you'd never expect to be looking out for an upcoming revolution. I think the downtrodden were so used to it before the last Depression that they took it in stride - more of the same - but we had the benefit of the post-FDR nation. Now we are suffering the benefits of the post-Reagan nation. Its historically interesting to me that a lot of the American kids who created the world of contemporary music were largely educated under a 91% top tax rate. |
rjd2 wrote on Tue, 14 December 2010 21:47 |
. kats-all democracies arent the same. from my view, OUR representative democracy has been fractured(read-doesnt work) since at least i've been a voter. you mean we should have voted in the one of two parties that didnt push thru a bailout for the finance sector? or the party that actually pushed for a public option for health care?(76% of ppl wanted this) or the one that isnt trying to funnel 500B into a defense budget a year? that party doesnt exist as a viable option. i for one am actually excited to see how americans react to their situation over the next few years. |
Silvertone wrote on Wed, 15 December 2010 13:13 |
I do believe "there's a war out there right now" of the people vs. the government, it just hasn't come to a head yet. |
kats wrote on Wed, 15 December 2010 13:56 |
No. Democracy doesn't work by voting once every four years and going to sleep. A citizen has to be constantly politically active and up to speed on the issues. If you hold your representatives accountable it DOES work. But it is easier to say it is broken. |
DarinK wrote on Wed, 15 December 2010 13:35 |
But it doesn't work if anyone who voted for Nader is called a traitor & blamed for Bush's election. It's got to be a long-term effort, with the acceptance that some "spoiling" could happen in the meantime. In other words, no "lesser of two evils" compromising can occur. |
kats wrote on Wed, 15 December 2010 07:44 |
The US congress has a 95% incumbency rate! What else need be said? But just for laughs I offer the following: Throw the bums out. Then maybe read a book or two so you don't get suckered into the same BS soundbites the second time around. No point replacing bums with more bums. The core issue is really the education system. Without a good one, democracy cannot work. Especially now that the electoral college ceases to function as originally intended. |
littlehat wrote on Wed, 15 December 2010 15:23 | ||
I don't think third party voters are traitors. I do think they are fools though. I also blame them for W's mistakes along with the 2000 supreme court. I remember all the Naderites saying the other two candidates were the same. Do you really think that now? Do you really think we'd be in two wars and a recession right now if Gore had been elected? "...some "spoiling""? How about "some catastrophic global governmental failures"? I agree that more political parties, a more fair electoral system transparency of elected official business, etc would be great. BUT... "Some spoiling" has already proven more than our planet can handle. |
kats wrote on Wed, 15 December 2010 07:44 |
The US congress has a 95% incumbency rate! What else need be said? But just for laughs I offer the following: Throw the bums out. Then maybe read a book or two so you don't get suckered into the same BS soundbites the second time around. No point replacing bums with more bums. The core issue is really the education system. Without a good one, democracy cannot work. Especially now that the electoral college ceases to function as originally intended. |
DarinK wrote on Wed, 15 December 2010 19:43 |
I do believe we'd still be in the wars. Look at what Obama has done or not done. Look at 20th century history - the Democrats have always been just as hawklike as the Republicans, despite conventional wisdom to the contrary. And a Democrat (Clinton) was responsible for the repeal of Glass-Steagal, which was the setup for the global economic crisis. The environment would possibly be better off if Gore had won, though. I don't blame Nader voters in Florida for Bush winning - that was entirely due to f'ed up election procedures & the Supreme Court handing the win to Bush, with Gore meekly standing by and saying he didn't want to interfere because interference would have been heading in the direction of revolution. If you want to blame Nader voters, I'd still blame the Democrats for not ever doing anything for the left wing but expecting their support in every election, unlike the Repubs who give their right wing a voice. |
littlehat wrote on Thu, 16 December 2010 01:23 |
Trillions of dollars, generations of Legal Freedoms and Hundreds of Thousands of lives. It's not conventional wisdom, it's history. The best way to advance your position is NOT over stating, vilification or hyperbole... it's level headed discourse about how a third party would be GOOD. |
littlehat wrote on Wed, 15 December 2010 17:23 |
I don't disagree that a viable third party (at least) would help our country and world, but denying what the Nader 2000 debacle cost us all is where you drive over the cliff. It cost us. |
Silvertone wrote on Wed, 15 December 2010 08:13 | ||||
I agree Larry. I'm not a violent man by nature but I do come from an Italian heritage... so a "don't f*ck with mine and nobody gets hurt" mentality. I do believe "there's a war out there right now" of the people vs. the government, it just hasn't come to a head yet. When it does we're really going to see how "commy" the US has become. People are just blinded by their everyday lives... when they are not able to make a living in the future, they'll have nothing to distract them and their eyes will open... then the shit will hit the fan. Personally, I can't believe what I see everyday now. This was once a great proud country... between the media and our government we pretty much threw ourselves into the toilet... well or a certain regime that ran the country post 9/11 did. Think how much better the US would have been if we spent all that "war money" in our own country. Our leaders failed us prior to 9/11 and then used it as an excuse to ram-rod the American public into their own personal agenda... who btw, bought it hook line and sinker. "We give up our freedom all in the name of a squeeky clean America". We are so screwed! |
RMoore wrote on Wed, 15 December 2010 23:43 |
I think its correct, what others mentioned above, that younger people will find their way in this 'new paradigm' as for them it is all normal & they are not traumatized by any sense of changes, frustration or loss. |
RMoore wrote on Thu, 16 December 2010 01:43 |
I think its correct, what others mentioned above, that younger people will find their way in this 'new paradigm' as for them it is all normal & they are not traumatized by any sense of changes, frustration or loss. |
kats wrote on Thu, 16 December 2010 10:10 | ||
And by the same token the listener will have lower expectations and will be less affected by the art of their generation. Well that wraps that up, we can close the thread now! |
Jay Kadis wrote on Thu, 16 December 2010 14:05 |
What makes you think this generational divide is any different from the one the Beatles caused? |
kats wrote on Thu, 16 December 2010 21:31 |
My point is that if you accept that artists will find a way to make music under this new model (which one would assume would be under less than ideal conditions and probably part time), you are accepting by default that the product will be inferior. |
kats wrote on Thu, 16 December 2010 15:31 |
I'm not clear what you mean about the generational divide or what my post has to do with that. My point is that if you accept that artists will find a way to make music under this new model (which one would assume would be under less than ideal conditions and probably part time), you are accepting by default that the product will be inferior. And in your own words, they wouldn't know any better. I say that if you accept that the artists wouldn't know any better, then you have to accept that the listener will not know any better. Therefore, what we have is a race to the bottom. |
joeyhavoc wrote on Thu, 16 December 2010 14:00 | ||
I believe that Jay's point is that some folks, like my grandfather for example, would say that this "race to the bottom" did not start this year, or the year that bit torrent was implemented, or the year Napster came out, or the year Pro Tools LE came out, or the year the internet was launched but back somewhere in 1950-1955. That's when the music paradigm shifted from trained crooners with a back up orchestra of trained musicians to bands of three and four "untrained musicians" recording fast and mono-dynamic songs consisting of I-IV-V chord progressions. If one views let's say 1954 as the original paradigm shift that started the "race to the bottom", then that race accelerated when The Beatles came to the US. joe |
DarinK wrote on Thu, 16 December 2010 14:17 |
The new paradigm is a possible loss of the whole idea of making money in music. |
rjd2 wrote on Thu, 16 December 2010 13:46 |
if you think kids arent going beatles-style apeshit for their current faves, you arent going to shows (or you're not going to well attended shows or POPULAR shows, more specifically). kids are running on stage, tearing their shirts off, and jumping in the crowd; girls are crying, boobs are getting signed, fights are breaking out-its gonna happen tonite in lots of places in america and beyond. |
joeyhavoc wrote on Thu, 16 December 2010 16:00 | ||
I believe that Jay's point is that some folks, like my grandfather for example, would say that this "race to the bottom" did not start this year, or the year that bit torrent was implemented, or the year Napster came out, or the year Pro Tools LE came out, or the year the internet was launched but back somewhere in 1950-1955. That's when the music paradigm shifted from trained crooners with a back up orchestra of trained musicians to bands of three and four "untrained musicians" recording fast and mono-dynamic songs consisting of I-IV-V chord progressions. If one views let's say 1954 as the original paradigm shift that started the "race to the bottom", then that race accelerated when The Beatles came to the US. joe |
DarinK wrote on Thu, 16 December 2010 16:17 |
Mono-dynamic I-IV-V songs existed for decades before that, in blues & folk music. The fifties was when it began to take dominance as the primary money-making form of music. The new paradigm is a possible loss of the whole idea of making money in music. |
kats wrote on Thu, 16 December 2010 14:33 |
I don't see where Jay inferred any of this. He's just saying that the new generation is ignorant of how things were done in the past and will find new ways to satisfy their musical urges. I am adding that the new listener will be just as ignorant. |
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I think its correct, what others mentioned above, that younger people will find their way in this 'new paradigm' as for them it is all normal & they are not traumatized by any sense of changes, frustration or loss. |
Jay Kadis wrote on Thu, 16 December 2010 14:23 | ||
|
DarinK wrote on Thu, 16 December 2010 17:52 |
I do think that making an actual living as a musician will continue to become increasingly unlikely in the future, and making a living exclusively as a recording musician will be extremely rare. |
Silvertone wrote on Tue, 14 December 2010 12:49 | ||||
In real terms... pay down your debt and stock up on your firearms. I do have a solution that would help this country... How about universal health care for all instead of tax cuts for the rich? I'm tired of paying 1000.00 a month for my health care and 30.00 co-pays while I pay for the teacher, the policeman, the fireman, the federal, state, country, city workers and grandma and grandpa's (the ones who vote down "socialized medicine" of course are the ones who get "socialized medicine") to get free health care. The music industry is just a small cog in the bigger picture of what is happening but everybody who is "fat" in this country are just fine with the status quo. And since "the fat" are the ones who run this country we are all pretty much screwed. Until everybody has to pay for health insurance nothing will change... oh and by the way, here's how they work, they increased our health care by 18% last year and 17% this year... how nice as I make the same money I did as 30 f*cking years ago! |
rjd2 wrote on Thu, 16 December 2010 21:46 | ||
this logic doesnt make sense to me. the paradigm, or business model, of how the current generation makes its music has absolutely ZERO to do with how, when, why, or how much the current generation will appreciate or consume their music. if you think kids arent going beatles-style apeshit for their current faves, you arent going to shows (or you're not going to well attended shows or POPULAR shows, more specifically). kids are running on stage, tearing their shirts off, and jumping in the crowd; girls are crying, boobs are getting signed, fights are breaking out-its gonna happen tonite in lots of places in america and beyond. this is the end of an era for some, and a beginning of an era for others. |
bjornson wrote on Thu, 16 December 2010 20:51 |
With all due respect, and as sad as it is, the new paradigm seems to be: Recorded music is not important enough to pay for. Fewer people seem to be willing to spend money on the "product" that is being produced, including the talented work of the best this forum has to offer. Even if we could solve the massive illegal downloading problem, the audience seem to have shifted their priorities. Listening to recorded music has become a background activity for many people. It's simple supply and demand. It's the market sending the producers of the product a wake up call. People are willing to pay for teachers, and to have trained people standing by to fight fires and arrest criminals, even to fill potholes. A plumber with a drain snake has a higher hourly rate than most well stocked studios. Is it all fair? Nope.. Never has been, never will be. The universe doesn't owe us shit. I'm having a very good year financially, but only because I finally let go of the deep desire to keep my business model the way it was in 2000, with my big rooms, trying to provide for my family with the revenue my studio generated. It was a poor business model then but I didn't want to see the reality at first. Having a "real studio" was a large part of who I was. An ego trip. Pictures with industry giants... I took some time and reevaluated my financial needs and goals. I completely changed my business model. Looking back I should of made these changes 5 years earlier. The unexpected benefit is that I now find myself working with musicians who never would of recorded an album at my studio, nice as it was. I still can't force myself to liquidate all my vintage gear, as I still maintain a well outfitted project studio that I lovingly call "the loss leader". Bottom line, I can't expect politicians or the free market to care about my families future..... That's my job.. |
Jay Kadis wrote on Wed, 15 December 2010 23:09 |
At the risk of returning to the original topic, I think the new paradigm is artists like Jack Conte. Jack was a student in my class several years ago. When he left school he started writing music and recording, making YouTube videos and promoting his music. He's half (he's really more than half) of the band Pomplamoose that is featured in several Hyundai Christmas ads recently. [Wikipedia says they sold over 100,000 songs (downloads) in 2009.] |
joeyhavoc wrote on Thu, 16 December 2010 22:00 | ||
I believe that Jay's point is that some folks, like my grandfather for example, would say that this "race to the bottom" did not start this year, or the year that bit torrent was implemented, or the year Napster came out, or the year Pro Tools LE came out, or the year the internet was launched but back somewhere in 1950-1955. That's when the music paradigm shifted from trained crooners with a back up orchestra of trained musicians to bands of three and four "untrained musicians" recording fast and mono-dynamic songs consisting of I-IV-V chord progressions. If one views let's say 1954 as the original paradigm shift that started the "race to the bottom", then that race accelerated when The Beatles came to the US. joe |
bjornson wrote on Thu, 16 December 2010 19:51 | ||||||
With all due respect, and as sad as it is, the new paradigm seems to be: Recorded music is not important enough to pay for. Fewer people seem to be willing to spend money on the "product" that is being produced, including the talented work of the best this forum has to offer. Even if we could solve the massive illegal downloading problem, the audience seem to have shifted their priorities. Listening to recorded music has become a background activity for many people. It's simple supply and demand. It's the market sending the producers of the product a wake up call. People are willing to pay for teachers, and to have trained people standing by to fight fires and arrest criminals, even to fill potholes. A plumber with a drain snake has a higher hourly rate than most well stocked studios. Is it all fair? Nope.. Never has been, never will be. The universe doesn't owe us shit. I'm having a very good year financially, but only because I finally let go of the deep desire to keep my business model the way it was in 2000, with my big rooms, trying to provide for my family with the revenue my studio generated. It was a poor business model then but I didn't want to see the reality at first. Having a "real studio" was a large part of who I was. An ego trip. Pictures with industry giants... I took some time and reevaluated my financial needs and goals. I completely changed my business model. Looking back I should of made these changes 5 years earlier. The unexpected benefit is that I now find myself working with musicians who never would of recorded an album at my studio, nice as it was. I still can't force myself to liquidate all my vintage gear, as I still maintain a well outfitted project studio that I lovingly call "the loss leader". Bottom line, I can't expect politicians or the free market to care about my families future..... That's my job.. |
Paul Cavins wrote on Thu, 16 December 2010 20:52 |
Jay- I googled to find Pomplamoose after seeing those cute commercials, then I went to You Tube and watched some of their stuff. Very fun. I understand Hyundai's thinking. They are a very attractive couple of kids. Jack does a great job. I was wondering what songs they sold? The songs I saw on You Tube were all covers. I guess they sell their versions on iTunes? PC |
Silvertone wrote on Fri, 17 December 2010 12:20 | ||||||||
Bottom line is I EXPECT my elected officials to do their job... for the people, not large corporations... that's is what nobody seems to get. I work harder than ever and make less money and I'm suppose to take it in stride while the wealthy in this country take all the money... and that's my fault? BS! Meanwhile what I pay for health insurance and prescriptions keeps going up every year... and not by some "set inflation rate" but at a greedy 17% and 18% every year. Who's keeping these guys in check... nobody, certainly not our elected officials. Oh yeah and because I own the business I can't collect unemployment but the college grad who "applies" for a job on line qualifies... hello! 30+ years paying into a system I can never collect from... and they EXTEND the unemployment benefits because they can't create jobs in this country. Or worse yet, jobs that were, like recording engineer, producer, mastering engineer, musician no longer can sustain a living. But that's okay right??? Wake up people. So we change and adapt... and they take more! Try paying for your own heath insurance people and you might get it. Might. It is as expensive as a mortgage payment. The guys who run the show are worse than the mob and our ELECTED officials back them up... because they are so filthy rich THEY DON"T GET IT EITHER! I changed the Paradigm 10 years ago, it's how I survived to this day... now there is no more survival in this business. I have no overhead and can't make a living at it. I give away time to promote the industry, write articles, do beta testing and stay on these forums to keep the name out their. Only the jackass who bit torrents all his programs and then calls himself a mastering engineer and charges half the rate, steals all the business. Oh, he's not qualified but he is cheaper... and so it goes. We are a cheap country and only getting cheaper (or should I say poorer), except for the wealthy, who are getting richer at the fastest rate ever. WHO IS SUPPOSE TO BE LOOKING OUT FOR US??? That's right, our elected officials. We are so screwed! Wake up everybody cause in 10 more years there will be nothing left to save and I'm not talking about the music industry here folks. I'm glad everybody is leaving the industry to make "real money" to support their HOBBY, but how does that benefit the industry really? Same thing is happening all over the country, we work for less money than ever before and we pay out more. We get a 2K tax break and the wealthy gets a 600K tax break and an inheritance tax break (so they can keep the money in the family... wouldn't want to have to pay taxes on all that money like a poor commoner!). Robber barons run this country, we put laws into place 100 years ago to stop this but somehow our "elected officials" managed to turn this around in the last 30 years... trickle down means really to "piss on the little guy". We are on a fast downhill slide (not only in our small industry) in the United States (and beyond)... I implore everybody to wake up and smell the greed... then do something about it. |
Silvertone wrote on Fri, 17 December 2010 04:20 |
Bottom line is I EXPECT my elected officials to do their job... for the people, not large corporations... that's is what nobody seems to get. I work harder than ever and make less money and I'm suppose to take it in stride while the wealthy in this country take all the money... and that's my fault? BS! Meanwhile what I pay for health insurance and prescriptions keeps going up every year... and not by some "set inflation rate" but at a greedy 17% and 18% every year. Who's keeping these guys in check... nobody, certainly not our elected officials. Oh yeah and because I own the business I can't collect unemployment but the college grad who "applies" for a job on line qualifies... hello! 30+ years paying into a system I can never collect from... and they EXTEND the unemployment benefits because they can't create jobs in this country. Or worse yet, jobs that were, like recording engineer, producer, mastering engineer, musician no longer can sustain a living. But that's okay right??? Wake up people. So we change and adapt... and they take more! Try paying for your own heath insurance people and you might get it. Might. It is as expensive as a mortgage payment. The guys who run the show are worse than the mob and our ELECTED officials back them up... because they are so filthy rich THEY DON"T GET IT EITHER! I changed the Paradigm 10 years ago, it's how I survived to this day... now there is no more survival in this business. I have no overhead and can't make a living at it. I give away time to promote the industry, write articles, do beta testing and stay on these forums to keep the name out their. Only the jackass who bit torrents all his programs and then calls himself a mastering engineer and charges half the rate, steals all the business. Oh, he's not qualified but he is cheaper... and so it goes. We are a cheap country and only getting cheaper (or should I say poorer), except for the wealthy, who are getting richer at the fastest rate ever. WHO IS SUPPOSE TO BE LOOKING OUT FOR US??? That's right, our elected officials. We are so screwed! Wake up everybody cause in 10 more years there will be nothing left to save and I'm not talking about the music industry here folks. I'm glad everybody is leaving the industry to make "real money" to support their HOBBY, but how does that benefit the industry really? Same thing is happening all over the country, we work for less money than ever before and we pay out more. We get a 2K tax break and the wealthy gets a 600K tax break and an inheritance tax break (so they can keep the money in the family... wouldn't want to have to pay taxes on all that money like a poor commoner!). Robber barons run this country, we put laws into place 100 years ago to stop this but somehow our "elected officials" managed to turn this around in the last 30 years... trickle down means really to "piss on the little guy". We are on a fast downhill slide (not only in our small industry) in the United States (and beyond)... I implore everybody to wake up and smell the greed... then do something about it. |
Ryan G wrote on Mon, 03 January 2011 14:01 |
Market value is based on supply, if there is a ton of something out there people expect to pay less. Music (in the form of 1s and 0s) is so readily available to the masses that the public perspective has changed. I recently asked a few of my best friends that are not in the biz a simple question, "is illegal downloading just as bad as placing a physical CD under your jacket and walking out of the store?" 90% had no problem with illegal downloading and thought the scenarios were different. Modern labels and a lot of us have only tried to put a band-aid over the problem, with no one really focusing on a solution. I have no problem with giving music away for free, but in turn the customer is giving you something else. Whether it is an email for your list or cash for other goods. Bundle a free download with a Tshirt. You were going to get the shirt made anyway, now you're creating a your own market; even if the generic market is flooded. One example...but I digress. The problem for those of us on the other side of the glass is that the people that normally pay us aren't adapting, they're too busy keeping their heads above water. I hate to say it, but I think free is the price of the future. A great read about it can be found http://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/ 1401322905 there. The audio book is also available for free in the iTunes podcast library. |
joeyhavoc wrote on Mon, 03 January 2011 18:14 | ||
http://www.hulu.com/watch/4253/saturday-night-live-first-cit ywide-change-bank-2 I liked Anderson's book The Long Tail. I have not read this one yet although it has mixed reviews. From the discussions that I read regarding his latest book, he liberally paints a picture that all things should or will be free and I don't think that this is true. There are two challenges with the free business model: 1. The thing that you give away for free must enable future revenue streams- or else you end up like First Citywide Change Bank 2. The business that is giving away something for free is in full control of what they are giving away for free, how much and under what circumstances. While it's great that Chinese bands are able to make a great living on gigs in China based on free music giveaways, the same is not universally true in the US. If I give people a free phone with a service contract, the phone becomes a promotional item. I get to write off the phone as a marketing expense AND I get guaranteed monthly income from that phone. If I give someone a free browser for a game that requires the purchase of digital assets to play, I have a reasonable expectation that some number of free browsers will generate ongoing sales. In music, I have no such guarantees that giving away a free song will generate a gig for my band or the purchase of an album. I highly doubt that the local rock club in Seattle will care that I'm giving my music away for free. Until there is a mechanism where bands can truly prove how many legitimate free downloads their music generated AND rock clubs trust and base business decisions on those stats, there won't be a direct correlation between free download music, getting a gig and the cut you get of the door. Secondly, the examples discussed from the book were ones in which the entity giving away the free item was largely in control of the give away. In music, people are stealing product where the artist has no control of how much, under what conditions, or with a strategic promotion directed at future sales. So while you may intend to give one song away for free, under the current circumstances one person can buy the album and give the rest away free for you, whether that was your intention or not. joe |
Bill Mueller wrote on Tue, 04 January 2011 08:53 |
Right. I just want to add that the Long Tail is discredited. The long tail may work for the Amazon/Ebay reseller, but NONE of the content creators make money. |
joeyhavoc wrote on Tue, 04 January 2011 09:48 |
NONE of the content creators make money? |
blairl wrote on Tue, 04 January 2011 09:10 | ||
80% of the music legitimately available for sale online NEVER sells. This suggests the Long Tail Theory isn't working for music sales. |
Les Ismore wrote on Tue, 04 January 2011 16:42 |
It seems to me that in pretty much all of the "new paradigms" the content creator doesn't get paid..... |
joeyhavoc wrote on Tue, 04 January 2011 11:48 | ||
Discredited? By whom? Please give me the names of these supposed experts. NONE of the content creators make money? There are many small hobby game creators, electronic game creators and audio equipment manufacturers making very reasonable businesses right now using long tail strategies. Those are three industries that I have been involved in recently that I have personally witnessed companies succeeding without going to big box chains and carving their fortunes through the internet with smaller groups of consumers. If there are in fact multiple business making money using long tail strategies, that kind of discredits the dis-creditors, don't ya think?!? While I agree that it is not working for musical content creators, I believe that is more of a function of piracy than because the long tail does not work. joe |
blairl wrote on Tue, 04 January 2011 12:10 | ||
80% of the music legitimately available for sale online NEVER sells. This suggests the Long Tail Theory isn't working for music sales. |
Chris Moore wrote on Wed, 05 January 2011 10:48 | ||||
Not necessarily-consider that a good majority of the music recorded since the beginning of recording is available for sale online. People are generally only interested in current music and classic, acclaimed records from the past. A Hungarian prog-psych record from 1971 that only sold 450 copies on its release may be online for purchase now-but how many people are interested in buying it now? Are people buying The Monkees' 1980s album, or Poison's album from 2000? Also consider how many albums of techno or bedroom Garageband amateur junk are available to buy. What percentage of the entire history of music is genuinely interesting to the average music buyer? |
Bill Mueller wrote on Wed, 05 January 2011 11:02 |
Money talks and BS walks. |
maxim wrote on Wed, 05 January 2011 14:08 |
just cos you build it, doesn't mean they'll come.... |
RMoore wrote on Wed, 05 January 2011 16:36 |
It seems that the 'Long Tail' may not be all that great for the the music biz... http://entertainment.timesonline.co.uk/tol/arts_and_entertai nment/music/article5380304.ece December 22, 2008 Long Tail theory contradicted as study reveals 10m digital music tracks unsold Digital sales figures dent niche market theory Patrick Foster, Media Correspondent The internet was supposed to bring vast choice for customers, access to obscure and forgotten products - and a fortune for sellers who focused on niche markets. But a study of digital music sales has posed the first big challenge to this “long tail” theory: more than 10 million of the 13 million tracks available on the internet failed to find a single buyer last year. The idea that niche markets were the key to the future for internet sellers was described as one of the most important economic models of the 21st century when it was spelt out by Chris Anderson in his book The Long Tail in 2006. He used data from an American online music retailer to predict that the internet economy would shift from a relatively small number of “hits” - mainstream products - at the head of the demand curve toward a “huge number of niches in the tail”. However, a new study by Will Page, chief economist of the MCPS-PRS Alliance, the not-for-profit royalty collection society, suggests that the niche market is not an untapped goldmine and that online sales success still relies on big hits. They found that, for the online singles market, 80 per cent of all revenue came from around 52,000 tracks. For albums, the figures were even more stark. Of the 1.23 million available, only 173,000 were ever bought, meaning 85 per cent did not sell a single copy all year. Related Links Mr Anderson told The Times yesterday that he accepted that Mr Page and his co-researcher, Andrew Bud, the head of mobile software company mBlox, had found a dataset in which the “long tail” principle did not apply. But he said further conclusions could not be drawn until the data and its sources were published. Mr Page and Mr Bud believe, however, that their findings seriously undermine Mr Anderson’s thesis, which came with subtitles such as: How endless choice is creating unlimited demand and Why the Future of Business is Selling Less of More. “I think people believed in a fat, fertile long tail because they wanted it to be true,” said Mr Bud. “The statistical theories used to justify that theory were intelligent and plausible. But they turned out to be wrong. The data tells a quite different story. For the first time, we know what the true demand for digital music looks like.” Mr Page, who carried out the economic modelling for Radiohead’s In Rainbows album, which was released free on the internet, said: “The relative size of the dormant ‘zero sellers’ tail was truly jaw-dropping. Rather than continue to believe the selective claims of ‘here’s another great example of the long tail at work’, we wanted to find out how longtail markets should be analysed, plotted and interpreted.” However, Mr Anderson named by Time magazine as one of the world’s 100 most influential people - told The Times: “There is a reason why the ‘long tail’ has become a fixture in the technology world over the past five years - it fits countless phenomena we see every day. “I respect what Will’s done and have no doubt that he has indeed found a dataset where it doesn’t work, but I’m not sure you can conclude much, if anything, beyond that. If he’s trying to undermine the entire Long Tail Theory, he’ll have to provide a lot more evidence. I welcome the debate, but until Will’s prepared to publish data and sources we don’t have much to talk about.” Mr Page and Mr Bud found that, rather than following Mr Anderson’s predictions, online music sales followed instead a sales distribution laid down by Robert Goodell Brown, an American economist, in 1956. Mr Brown, who was an academic at Yale, outlined the theory in Statistical Forecasting For Inventory Control, a landmark tract on inventory control that focused on the sales of industrial items such as rivets and widgets. Mr Page said: “There is an eerie similarity between a digital and high-street retailer in terms of what constitutes an efficient inventory and the shape of their respective demand curves. I think there’s something more going on there: a case of new schools meets old rules.” Mr Page and Mr Bud are working on a book of their findings and hope to stage a debate with Mr Anderson in Brighton next May. The long and short of it —Chris Anderson’s The Long Tail challenged the “80/20 rule” widely accepted in retailing. This suggests that selling the most popular 20 per cent of products is the way to make a profit as they will account for 80 per cent of sales —Anderson’s analysis of online music sales suggested that, thanks to the cheapness, simplicity and global accessibility of searching for products online, retailers could make money from more obscure products because they would always find an audience —An employee of Amazon, a company seen as an example of the Long Tail Theory in practice, once said: “We sold more books today that didn’t sell at all yesterday than we sold today of all the books that did sell yesterday” —Eric Schmidt, the CEO of Google, described The Long Tail as “brilliant and timely”. Malcolm Gladwell, the writer and sociologist, labelled it a “Truly Big Idea” —Critics suggest the book is more a projection of an idealised market place than a model of a real one http://www.theregister.co.uk/2009/05/13/long_tail_p2p/ By Andrew Orlowski • , 13th May 2009 19:09 GMT A study of P2P music exchanges to be revealed this week suggests that the ailing music business is shunning a lucrative lifeline by refusing to license the activity for money. Entitled "The Long Tail of P2P", the study by Will Page of performing rights society PRS For Music and Eric Garland of P2P research outfit Big Champagne will be aired at The Great Escape music convention tomorrow. It's a follow-up to Page's study last year which helped debunk the myth of the "Long Tail". Page examined song purchases at a large online digital retail store, which showed that out of an inventory of 13 million songs, 10 million had never been downloaded, even once. It suggested that the idea proposed by WiReD magazine editor Chris Anderson, who in 2004 urged that the future of business was digital retailers carrying larger inventories of slow-selling items was a Utopian fantasy. The P2P networks are harder to quantify, but apparently show a similar pattern, where most of the action - and profit - is in the 'head'. Each Top 100 CD on on PirateBay averaged 58,000 downloads a week, for example. Lady GaGa's The Fame was downloaded 388,000 times in a week from PirateBay alone. Like its predecessor, the new study also finds that downloads follow a log-normal, rather a Pareto (or "power curve") distribution as Anderson envisaged. The WiReD man had guessed the shape of the internet - and picked the wrong shape ********************* |
Bob Olhsson wrote on Wed, 05 January 2011 22:29 |
It seems pretty obvious to me that the "new paradigm" is ten bozos on Wall Street being the only people who remain entitled to get paid. They haven't figured out that no jobs = no "consumers" to buy anything. That's why I call them bozos. |
RMoore wrote on Wed, 05 January 2011 15:36 |
...The WiReD man had guessed the shape of the internet - and picked the wrong shape... |
Bill Mueller wrote on Wed, 05 January 2011 16:33 |
Ryan, Quoted for emphasis. Bill |
joeyhavoc wrote on Wed, 05 January 2011 17:46 | ||
So Amazon is quoted as saying it works for books. Mr. Page shows that it isn't working for music downloads. That doesn't mean that The Long Tail is 100% debunked, it means it ain't working in music downloads. |
Bill Mueller wrote on Wed, 05 January 2011 17:10 |
Joey, I will try again. The long tail works for Amazon as a Long Tail aggregator, but the contributors fail. The long tail eventually ends up a wasteland of used stuff, vanity press and vanity music. Read the articles. I have some experience in the publishing industry and it's in worse shape than the music industry. Small publishers can't GIVE their books away and only the mega hits like Harry Potter actually make money. Bill |
joeyhavoc wrote on Wed, 05 January 2011 18:37 |
There are businesses right now making money by focusing not on generating the big hit but by finding a niche within the tail and hammering it home. |
Les Ismore wrote on Wed, 05 January 2011 23:17 |
There is a movie that's been out for a while called "Idiocracy". Check it out if you haven't seen it. It is the new paradigm imo. |
Les Ismore wrote on Thu, 06 January 2011 05:17 |
There is a movie that's been out for a while called "Idiocracy". Check it out if you haven't seen it. It is the new paradigm imo. |
RMoore wrote on Wed, 05 January 2011 22:20 |
The way things are is the new paradigm. People who are thrilled by revolution & overturning the existing order, usually fail to consider lessons from history where the resulting new order turns out to be not all that great. French Revolution,Zimbabwe,Russia to name but a few. Maybe the 'new music business' too. |
maxim wrote on Thu, 06 January 2011 03:55 | ||||||||||||||
ryan wrote: "lessons from history where the resulting new order turns out to be not all that great. French Revolution,Zimbabwe,Russia to name but a few." while it's true that the immediate effects were disastrous in all those cases, the "long tail" effects of those revolutions means that you and i can now live in a more socially equitable state my family had to escape the results of the russian revolution, and yet i still feel that the long term effects of a communist experiment will make my grandchildren's lives that little be better libert Post by: Bill Mueller on January 06, 2011, 12:10:17 PM
Fred, He did give the name Monte Cook. And while Monte seems to be a prolific writer and gets a lot of press, he is exactly like a band that starts out with a label deal, builds a following and then goes it alone, claiming that their career is built upon file sharing. BS. Monte is benefiting from a long career working for good wages in the game industry, building a following and then capitalizing on it on his own. This is NOT the Long Tail. But Apple started in a garage, as did Hewlett Packard and many other HUGE companies. So just because the long tail is a false tail does not mean that entrepreneurs cannot start out small. That is everyone's hope. It is the idea that there is some Utopian space where niche content providers have instant access to millions of people that is just wrong. Take a look at the Tour numbers thread. If you add the 8 MILLION (!) bands on Myspace (most of whom pay to play or play for free) the long tail is clearly a fraud. The millions of books "published" by vanity presses are the same thing, only worse. It does not take the kind of training to type as it does to learn an instrument, so anyone can be an "author". Joey, you keep taking this thread personally. Don't. It has nothing to do with you. It has to do with a propaganda (advertising) ploy that was supposed to change the world in 2005 and failed. Nothing more. Best regards, Bill Post by: joeyhavoc on January 06, 2011, 08:00:20 PM
Bill, The fact is that there IS a space where niche content providers have access to millions of people without the log jam or filter of big box stores. What is wrong is the belief that if you build it and throw it on the internet you are guaranteed that someone will find it. Nowhere in The Long Tail does the author state that. And nowhere does he state that Marketing 101 concepts(awareness, consideration, trial, and purchase) are no longer required for a successful product. But people "think" that's what the book says... And you're right it's not personal. It's about stating facts. The definition of “propaganda” is “the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person”. The definition of a “ploy” is a “tactic intended to embarrass or frustrate an opponent”. Your statement above is that Chris Anderson wrote a book with the intention of providing misinformation to trick and harm people. From my perspective, that seems completely non-factual to me. It's statements like these that have spurred me to debate this topic so vigorously. As I've stated previously, for the last 10 years I've been working on businesses in a variety of categories where the goal was to build products for small populations of niche market consumers outside of the big box stores using the internet for sales and advertising and sometimes digital objects as inventory. While Anderson's prediction of how the music industry would play out was wildly wrong, I use concepts from his book on a weekly basis with success. And so does Monte Cook... And Tarol Hunt of the online comic, Goblins... And the founders of Pop Cap Games... YMMV. Good luck Bill! joe Post by: Nick Sevilla on January 09, 2011, 09:18:11 AM
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