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Production is what makes an easy to learn, easy to sing song not become annoying or boring upon repetition. Underproduction can be just as big of a problem as overproduction in my experience.
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The 'trick' of many hit records, is that the actual skeleton of the record, being the song, the initial tracking and concept, as well as the singing delivery is VERY simple and straightforward.
this way the average person can immediately relate to the track.
then, the producer's experience in making the track listenable over and over is added on in a subtle but supportive way and grows on you as you listen over and over.
from banal and simple it becomes a complete artistic statement, which goes beyond street-level to incorporate evolved musical ideals etc. which translate into lasting appeal.
I remember re-listening to the sex pistols' NMTB a year ago and thinking that even though the musicians had nothing to do with traditional hit-making, the engineers and producers sure did.
there is a lot of textural work on that album that the later Punk albums did not reproduce (or probably notice).
