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Author Topic: "Discs are so dead"  (Read 6740 times)

JamSync

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Re: "Discs are so dead"
« Reply #1 on: April 06, 2005, 06:14:46 PM »

I saw that one.

A point is made. no moving part formats are the future.

KK, did the Blu-ray thing get hammered out? Still in transistion from latest news here as of April 4.

It will not be a digital versitle disc as we all hoped. Each is viaing for a place for it...them the 50 gig chips will roll out making it all moot IMHO.
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guitarbth

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Re: "Discs are so dead"
« Reply #2 on: April 06, 2005, 06:16:17 PM »

Interesting article..... I think physical media will some day be out of existance (some day), maybe not quite yet but it's definately on the downslope. However, Sony's Blu-ray and HD DVDs are going head to head as we speak. Sony's new Playstaion 3, which is in development, will feature the Blu Ray discs as their format while Microsoft's Next Box or XBOX2 is probably going to feature HD DVD discs. With the huge market of video gamers out there, the success or failure of one of these formats could lead to a possilbe new music media.... Who knows...it could happen Confused .... But the iPod looks to be gaining ground quickly...


Brandon
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David Schober

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Re: "Discs are so dead"
« Reply #3 on: April 06, 2005, 06:36:55 PM »

Capps couldn't be more right.  This is what my guts have been telling me for some time. (albeit Capps has done a more thought out and articulated version than I ever had)  The market has clearly spoken about their desire for convenience of over quality.  But that's nothting new.  Even in the days of vinyl, hi-fi was a niche market.  Of course back then if you wanted great sound, the medium was there.  All one needed was great gear.  But still, most people had little cheap bad sounding turntables for their records.  But I'm getting off track.

Blu-Ray and the others are a DOA format.  I predict like Capps said, by the time the dust settles, online access will be at the door.  It just makes sense.  

My bet is consumers will be happy to ante up for higher bandwidth internet cost so they can download movies.  Just as iTunes was a "Duh!  This is the way to do it!" kind of idea, when people, including me, are able get rent movies the same way iTunes works that will be my last day at a video store.  People will pay a some sort of a premium, probably like the cost of extra channels for HBO for being able to download.  (I'm sure HBO is thinking about that right now.  Why have movies broadcast when you can download any movie, any time?)  

This might be the best hope for higher quality audio.  When the the faster cable/internet whatever-it-will-be technology comes about, higher quality audio can hop on for the ride.  Well...wishful thinking anyway.

A great article.  Necessary reading IMHO.
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JamSync

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Re: "Discs are so dead"
« Reply #4 on: April 06, 2005, 09:04:47 PM »

Level wrote on Wed, 06 April 2005 23:14

I saw that one.

A point is made. no moving part formats are the future.

KK, did the Blu-ray thing get hammered out? Still in transistion from latest news here as of April 4.

It will not be a digital versitle disc as we all hoped. Each is viaing for a place for it...them the 50 gig chips will roll out making it all moot IMHO.



You mean HD-DVD? That's problematic because apparently to make an HD-DVD dual layer burner would cost $10,000 a pop. Blu-Ray is much easier (and cheaper), so HD-DVD will be limited to around 25 gigs, with Blu-Ray at 50.

Specs are still in development, but addition of Dolby Lossless to Blu-Ray, not to mention Apple's support really swung the pointer to Blu-Ray, I think.

The really scary thing is how fast streaming will be upon us and also how many cell-phone manufacturers think everyone is going to be buying tunes (ring tunes...as distinct from ring tones) for their cell phones. They're talking about "ring tone composers" also, which is my idea of where composers go to die...

David Kulka

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Re: "Discs are so dead"
« Reply #5 on: April 06, 2005, 09:07:29 PM »

I don't really buy it, not any time soon at least.  I wouldn't want to clog up a computer hard drive with a library of purchased DVD's and I'd be very, very unhappy if it crashed and they were all lost.

A TIVO-like device for purchased entertainment might be more like it but still, that's an awful lot of disk space (especially for hi def), and it's not very portable, and it still might freeze one day.

Ipod's are great but they're not a central music library for the home, more like a fun, on the go accessory.  I think disks -- or some kind of boxed, duplicated media -- are going to be around for a while.
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JamSync

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Re: "Discs are so dead"
« Reply #6 on: April 06, 2005, 09:17:00 PM »

David Kulka wrote on Thu, 07 April 2005 02:07

I don't really but it, not any time soon at least.  I would want to clog up a computer hard drive with a library of purchased DVD's and I'd be very, very unhappy if it crashed and they were all lost.

A TIVO-like device for purchased entertainment might be more like it but still, that's an awful lot of disk space (especially for hi def), and it's not very portable, and it still might freeze one day.

Ipod's are great but they're not a central music library for the home, more like a fun, on the go accessory.  I think disks -- or some kind of boxed, duplicated media -- are going to be around for a while.


Ah, but here's the concept...subscription services. Subscription services think that people will prefer accessibility to ownership. For instance with a subscription audio service, you can access, say, 40 new tunes for $10 a month and cram them on to your portable device that can hold thousands of tunes. Sounds great, right? Well, it's cool until you stop paying the subscription. Then ALL of them stop playing. Digital Rights management will make it so you can't record 'em either (don't throw away your analog equipment!).

OTOH, they state that if you filled your iPod with 10,000 songs, you'd spend $9,999. You could have a very long subscription for that. Again, the key word is accessibility, not personal storage, so there's no "loss" if your hard drive goes down. There's a record of your purchases, and you just take a few minutes to suck the stuff into a new device.

Same thing with movies. Actually, Comcast sort of has the Tivo thing covered on their servers already, although I haven't had time to test it out.

Level

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Re: "Discs are so dead"
« Reply #7 on: April 06, 2005, 10:10:31 PM »

.
Quote:

OTOH, they state that if you filled your iPod with 10,000 songs, you'd spend $9,999. You could have a very long subscription for that. Again, the key word is accessibility, not personal storage, so there's no "loss" if your hard drive goes down. There's a record of your purchases, and you just take a few minutes to suck the stuff into a new device.





KK, if you can hear it, see it, you can record it faithfully. Analog to digital outboards.. All day long
Who is kidding who here??

Hard media, no moving parts is the only way. We have the tools to take aural and visual to any state or form we want to..including Beta SP.

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JamSync

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Re: "Discs are so dead"
« Reply #8 on: April 06, 2005, 10:46:15 PM »

Level wrote on Thu, 07 April 2005 03:10

.
Quote:

OTOH, they state that if you filled your iPod with 10,000 songs, you'd spend $9,999. You could have a very long subscription for that. Again, the key word is accessibility, not personal storage, so there's no "loss" if your hard drive goes down. There's a record of your purchases, and you just take a few minutes to suck the stuff into a new device.





KK, if you can hear it, see it, you can record it faithfully. Analog to digital outboards.. All day long
Who is kidding who here??

Hard media, no moving pars is the only way. We have the tools to take aural and visual to any state or form we want to..including Beta SP.




Well, they're depending on a non-technical customer who wants it NOW.  The only problem with BetaSP, other than the fact that it's kind of crappy is that the decks won't be made in the future and the ones around now will eventually wear out. It's like our old U-Matic that threatens not to go into reverse now and again. Some day it's not going to go into reverse and then it's going to the garbage...

David Schober

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Re: "Discs are so dead"
« Reply #9 on: April 06, 2005, 11:46:34 PM »

JamSync wrote on Wed, 06 April 2005 20:17


Ah, but here's the concept...subscription services. Subscription services think that people will prefer accessibility to ownership. For instance with a subscription audio service, you can access, say, 40 new tunes for $10 a month and cram them on to your portable device that can hold thousands of tunes. Sounds great, right? Well, it's cool until you stop paying the subscription. Then ALL of them stop playing. Digital Rights management will make it so you can't record 'em either (don't throw away your analog equipment!).



Right KK...

And this is a perfect replacement for the old video rental store.  You're thinking of videos like music.  The public, and this no doubt includes every one of us, has gotten used to the idea of renting a video.  The subscription service idea is better because A. You don't have to get out of your jammies and go to the store...only to find the movie you wanted is out.  B.  Much, much better choices.  You could rent almost any hard to find film..unlike Blockbuster.  

Video rentals can't be easily copied by normal consumers anyway.  And besides, at the prices you can rent one, it's hardly worth the trouble.  

My bet is a little hard disk recorder (basic unit free with subscription) that holds your videos.  The rented movie will last for a week or whatever then it loses it's directory so space is available for more rentals.  You can pay an extra $10 or so for a larger hard drive.  

Movies you want to purchase will go to a similar machine...but one that' s yours to keep.  We'll get one at Best Buy and it will replace the DVD player.  Don't ask me about what people what people will do when run out of hard drive space because they want to own 1000 movies.  A pile of more hard drives sitting in yet another closet in my house makes me shudder...

Of course since there won't be a need for physical things like a DVD....no more manufacturing and shipping costs, just downloading bits from a server.... the movie companies will no doubt pass that savings along to us.  Right??????????  (cough cough...gag gag)
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David Schober

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Re: "Discs are so dead"
« Reply #10 on: April 06, 2005, 11:55:15 PM »

brand new ones are sold as we speak...and back ordered.
Linear is hear to stay.

SubLinear will be the future, no moving parts.

I will bet on it.

2018 we will have 1 terrabyte chips...adressable.
Normans law.

I am an older man. I hope to see 2020 myself..may not.
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punkest

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Re: "Discs are so dead"
« Reply #11 on: April 07, 2005, 12:47:25 AM »

To all this I would add that the future will be an all purpose downloading/(sometimes temporal sometimes not) storing device that for a subscription that varies depending on the kind/amount of content you download gives you access to any kind of data available, be it schematics, books, music, films, applications, sounds or whatever suits you. Physical moving parts in it? maybe, maybe not... just the concept is the amazing part right now... I read that maybe hard disks are about to leave the building for something that reminds perforated cards, just in the nano world, or maybe biomemory? something like DNA cytosine-guanine-thymine-adenine molecules holding the multitrack of your new song...

I & I Iration

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Paul.E

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Re: "Discs are so dead"
« Reply #12 on: April 07, 2005, 12:49:48 AM »

From what I read and hear about, I believe media broadcasting will change very quickly in the coming years. It will be 100% tailored to each individual's needs. The term "on demand" comes to mind, only it will be implemented more thoroughly. Not bad for people like myself who want what they want, when they want it! What I am curious to see is how the clients/consumers will pay for these on demand services.

Only time can tell!
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Re: "Discs are so dead"
« Reply #13 on: April 07, 2005, 02:18:10 AM »

Paul E states:


Quote:

Only time can tell!


Exactly dead on.
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Johnny B

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Re: "Discs are so dead"
« Reply #14 on: April 07, 2005, 04:51:55 AM »

KK,

Thanks for the great read.

Much of it fits with what little I know about Apple and MS.
For example, Apple's Steve Jobs and Oracle's Larry Ellison have been fairly tight in the past. Ellison always liked the Client-Server model, with the idea that the big mainframes and everything in between would be running his software to manage the big network beast, but the little clients would not have so much control. Do you all remember that Ellison wanted to bring out that under 100-dollar set top box thingy? Not too much horsepower in the users' hands. And it sorta flopped.  

Gates OTOH, was more of a distributed processing guy, with every box being able to do its own thing. Gates admitted that the internet taking off caught him by surprise.  

But Jobs,  now Jobs seems to straddle both these very different worlds with ease. He's got the iTunes thing which fits more with the Ellison "big server in the sky" model, and he's got his own server products and whatnot, but he's also got all this distributed processing stuff going on as well. Apple is in a great position to do something great. Whether they do it or not, who knows?  

I suspect that people will still want some of both, they'll want that big server in the sky and the on-demand stuff, but they will also still want to own stuff, they will still want to manipulate stuff in their own creative way. We see that now, right?

Bill's right, no moving parts would be better for storage.

My biggest fear is that sound quality will take a back seat to the video side in all the data compression schemes. OTOH, great pictures without great sound just sucks.  I'm hopeful, but I dunno. I just dunno.

KK, that article was certainly thought-provoking, thanks again for posting it and sharing it with us.


 



 
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David Kulka

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Re: "Discs are so dead"
« Reply #15 on: April 07, 2005, 10:17:42 AM »

Since I was the only one here to support disks and what I'd call "packaged media", and everyone else disagreed, I can only conclude that I'm wrong and you all are right!  The public wants what it wants.  Come to think of it, all those disks DO use up an awful lot of space in my living room, and jewel boxes are awful...
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Johnny B

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Re: "Discs are so dead"
« Reply #16 on: April 07, 2005, 12:17:57 PM »

I picked up and scanned an issue of Business Week this morning, the cover article declares that "Nanotech" is now comming our way as well. According to one researcher at HP, "nanotubes" will lead to very different computers and you'll be able to store the entire Library of Congress on a device about as big as a yo-yo. That's roughly several exabytes or so, and Apple's upcomming OS will look at 16 Exabytes! When MS hits, about a year later with its new OS, it will be about the same, give or take a couple of exabytes.

One other thing that caught my eye in the Nanotech article, it was that carbon can be made to pass signal better than copper! Taken as a whole, this entire Nanotech thing could have some very significant impacts on audio.  

One thing seems very clear, big changes are headed our way.
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Loco

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Re: "Discs are so dead"
« Reply #17 on: April 07, 2005, 12:27:50 PM »

JamSync wrote on Wed, 06 April 2005 21:17

OTOH, they state that if you filled your iPod with 10,000 songs, you'd spend $9,999. You could have a very long subscription for that. Again, the key word is accessibility, not personal storage, so there's no "loss" if your hard drive goes down. There's a record of your purchases, and you just take a few minutes to suck the stuff into a new device.


With the full bandwidth of standard Firewire (400 mbps) available, it takes a little bit over an hour to fill up my 40 GB iPod. The 20 GB one is about 35-40 minutes and still haven't tested the 60 GB one for a full-refill. Downloading 10,000 songs makes no sense. How the heck did I get to that amount of songs? Well, ever since I got my hands on my first iPod, my CD collection has increased dramatically. Let alone my DVD collection...

Now imagine sending over internet high quality video and audio covering all the bases for audio formats, captions, extras... I wonder if you would want to get your computer that messy, or your grandma's computer. Sure, an iFlix application would help at keeping things organized, but not for streaming the media. You don't want the video to drop right when the stupid cheerleader is about to get stabbed with an electric screwdriver.
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Eric Bridenbaker

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Re: "Discs are so dead"
« Reply #18 on: April 07, 2005, 01:39:33 PM »

Customer demand for a simple, comprehensive solution to their digital needs should lead industry to ultimately get into the business of selling subscription based information access.

Our current anacronym "ISP", may as well mean "Information Service Provider". Whether that content is a movie, song, recipe, piece of software or DNA sequence is in essence irrelevant.

Equally peripheral is the means of access to this information,  whether a headset, in the car, on the big screen at home or at a friends place. It all comes down to a bunch of chips and a hard drive, identical in function: The same connected playback mechanism, with context of use being the only differentiating factor.

But it will take a great deal of pipeline integration (sattelites, optics), standardization (amalgamation of information catalogs) and market saturation (everyone's got one) before the general obsolescence of portable, removeable data storage items. (The USB2.0/mp3 Player keychains are great).

Even under these future market conditions, there still remains some forseeable use for removeable media even if its strictly for "underground" use (double meaning applies).

This still gives no guarantee to the longevity of HDDVD/Blu Ray formats. However, IMO they'll get as good a run as any format would under todays conditions.

They may turn out to be like the DAT tapes, in the sense that consumers may not see the need, but the pros will eat 'em up....

Just riffin..

Great Thread!!! Thanks KK!!

Cheers,
Eric
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David Schober

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Re: "Discs are so dead"
« Reply #19 on: April 07, 2005, 02:12:13 PM »

As I mentioned before, I don't think the computer will be the place where data for movies resides.  The idea of a master computer running everything in the home may happen someday, but for now, that concept is a bit down the path.  

The reason is partly ergonomics.  Our home computers aren't setup near the TV.  They are a part of whatever kind of desk we have.  A place to write things down, answer the phone, etc.  At this point the computer is a part of that world.  This is the same reason the TV internet system MS tried never took off.  It's simply not a part of that world.  The computer working as a jukebox works, but that's because you don't have to watch it.  It can be anywhere.  Gone are the days of people sitting between a set of good speakers and listening to music.  Earbuds are about as close as that gets.

I think we'll have a dedicated video box that connects either by cable or DSL, or who knows what to the servers that hold the info.  It's possible that the home computer can be networked to this box, but to what end?  We'll want the controls on a hand held remote so we can sit on the couch...not at the computer.  The role of the computer could be like Netflicks and you order content online.  But the content isn't sent to the computer, it's sent to the box.  The computer isn't doing much of a different thing than it does now.

The advantages of the separate box would be pretty obvious.  Your home computer wouldn't need massive amounts of drive space.  And if your computer crashes, the tv wouldn't.  (god help us if the tv crashed as often as a computer OS)
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Re: "Discs are so dead"
« Reply #20 on: April 07, 2005, 03:49:43 PM »

I forgot to mention, the HP guy said that NanoTech/Nanotube would be with us BEFORE the end of the decade, maybe sooner. Products such as the new GM Hummer SUV already have some NanoTech, albeit, not directly related to this thread's topic. But imagine being able to store Exabytes in a device as small as a yo-yo. That's so incredible.



 
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Re: "Discs are so dead"
« Reply #21 on: April 07, 2005, 09:51:51 PM »

i dunno, call me a luddite, but all our speculation about future delivery media has three things in common,

1. A 1st world skewed bias (where most of us live and work  i guess)  The bandwidth required for subscription based services is dependant upon infrastructure roll-out, and generally speaking, only 1st world countries have this capability. Even countries that have the theoretical capability have problems with practical implementation.  


2.Denial that most of the world still hordes physical objects. I think technology and our "minds eye" evolves much quicker than our basic human tendencies.   Physical objects are still more desirable than data; while digital hording is rife, it requires high bandwidth supply and a certain mindset....

3.  Lack of recognition that oil supplies are finite. No petrochemicals means no CDs and no cheap physical distribution. Check  out http://www.odac-info.org for a sobering look at the worlds oil future..


While the first two points weigh against the "discs are dead" argument, point three makes them irrelevant IMHO.

I'd put money on distribution going mostly digital when it is cheaper than physical manufacture and distribution. I think it will be cheaper when oil hits a certain price......If only I knew that price..then I'd know where and when to put my money ... Smile

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Bob Olhsson

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Re: "Discs are so dead"
« Reply #22 on: April 07, 2005, 11:46:04 PM »

Wired has been promoting this concept since the magazine's founding, hence the magazine's name! I dropped my subscription after the first three years because I got bored with the repetition.

History shows us that people will buy any technology that offers more compelling content. Convenience is a factor if all things are equal but in fact they never really are. A perfect example is the fact that people are buying plenty of hardbound books to enjoy the latest Harry Potter adventure.

Subscription services are a totally unique medium as are disks. Content always needs to be fine-tuned to a particular medium in order to be successful. That fine-tuning generally turns out to be a pretty expensive proposition. This is why "multimedia" and most of the early Internet stocks tanked. There is also the small problem that this is talking about a monopoly over media by a few corporations that's utterly unprecedented. You'll notice many of the active contenders for last ISP standing are Wired advertisers.

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Re: "Discs are so dead"
« Reply #23 on: April 08, 2005, 08:53:47 AM »

Johnny B wrote on Thu, 07 April 2005 17:17

I picked up and scanned an issue of Business Week this morning, the cover article declares that "Nanotech" is now comming our way as well. According to one researcher at HP, "nanotubes" will lead to very different computers and you'll be able to store the entire Library of Congress on a device about as big as a yo-yo. That's roughly several exabytes or so, and Apple's upcomming OS will look at 16 Exabytes! When MS hits, about a year later with its new OS, it will be about the same, give or take a couple of exabytes.

One other thing that caught my eye in the Nanotech article, it was that carbon can be made to pass signal better than copper! Taken as a whole, this entire Nanotech thing could have some very significant impacts on audio.  

One thing seems very clear, big changes are headed our way.



I need those things now! Forget exabytes...let's talk yottabytes Wink Very cool idea, though. Thanks for pointing it out.

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Re: "Discs are so dead"
« Reply #24 on: April 08, 2005, 09:10:33 AM »

Bob Olhsson wrote on Fri, 08 April 2005 04:46

Wired has been promoting this concept since the magazine's founding, hence the magazine's name! I dropped my subscription after the first three years because I got bored with the repetition.

History shows us that people will buy any technology that offers more compelling content. Convenience is a factor if all things are equal but in fact they never really are. A perfect example is the fact that people are buying plenty of hardbound books to enjoy the latest Harry Potter adventure.

Subscription services are a totally unique medium as are disks. Content always needs to be fine-tuned to a particular medium in order to be successful. That fine-tuning generally turns out to be a pretty expensive proposition. This is why "multimedia" and most of the early Internet stocks tanked. There is also the small problem that this is talking about a monopoly over media by a few corporations that's utterly unprecedented. You'll notice many of the active contenders for last ISP standing are Wired advertisers.


Actually, I saw the article after I went to the Digital Summit given by Leadership Music here. It was quite informative and a bit frightening for those of us who "massage" audio data. One thing the subscription services are aiming at is content that is not available in stores...old catalog, working out agreements for that stuff. Old catalog is one of the primary reasons P2P is so attractive to a certain number of buyers (and obviously attractive for copyright holders as well).

As for books, I just saw a nicely-bound paperback book that is, yep, publishing on demand. There's apparently a way to make these things as one-offs, so they don't look like something from Kinko's, but like a real paperback that you'd buy at Borders. So even older style media is affected by the market push for convenience.

The big idea at the conference was convenience and broadband delivery. The big drawback was lack of interoperability. That is, lack of compatible formats among  manufacturers. Since cell phones dominate our lives, Sprint and Motorola have figured out that if they become licensed distributors of content, they'll have a huge share of the market. They're not even interested in the "PC concept". They believe they can offer something like an iPod phone or something similar and blow away the  
PC/CD/disc/disk concept entirely. As for me, I hate my cell phone, but they did make the point that camera phones introduced a whole lot of people to digital picture taking who did not own a digital camera before. They think the same thing will happen with audio.

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Re: "Discs are so dead"
« Reply #25 on: April 08, 2005, 12:31:59 PM »


Hmmm, that's a scary thought, given the phone companies history with audio.  I fear with data compression schemes that sound quality will suffer, and I think more people should be yelling as loud as they can for better sound quality. People should be yelling at their Congressmen, their Senators, and everyone in the industry that we want, no, we "demand," better sound quality.

And the nice thing for the people here on the forum about a continuing demand for better sound quality is that it is generally gonna take a professional to create excellent results, and that means work.


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"As far as the laws of mathematics refer to reality,
they are not certain; as far as they are certain,
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zboy2854

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Re: "Discs are so dead"
« Reply #26 on: April 08, 2005, 01:38:06 PM »

dawkab wrote on Thu, 07 April 2005 21:51

i dunno, call me a luddite, but all our speculation about future delivery media has three things in common,

1. A 1st world skewed bias (where most of us live and work  i guess)  The bandwidth required for subscription based services is dependant upon infrastructure roll-out, and generally speaking, only 1st world countries have this capability. Even countries that have the theoretical capability have problems with practical implementation.  


With respect to this, and to further the idea that broadband media delivery is absolutely the way of the future, I submit this:

http://www.ambientcorp.com/

Broadband over power lines.  Every electrical outlet in your house becomes a broadband jack for internet, VOIP telephony, TV, etc.  And it solves the "last mile" problem in rolling out broadband to the "hicks in the sticks", or remote areas.  If there are power lines running to the property, you can have broadband.  Nice.
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dpd

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Re: "Discs are so dead"
« Reply #27 on: April 11, 2005, 09:41:15 PM »

Extremely high-density memory as storge.  It's just a matter of time.  No rotating media!  CD/DVD is just a better version of a tape drive.  Your stereo becomes a motherboard of plug-in 'albums' and a database to run it.

Broadband over power lines?  Kill it, NOW.  The world doesn't need the electromagnetic interference that this will cause.  Give me a piece of single-mode fiber to my house.
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Dot

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Re: "Discs are so dead"
« Reply #28 on: April 12, 2005, 12:15:19 AM »

Interesting to see that. I wrote a similar article –  on the implications of MPEG-4 –  6 years ago in April '99...

http://www.mindjack.com/danr/mp4.html
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zboy2854

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Re: "Discs are so dead"
« Reply #29 on: April 12, 2005, 07:45:36 AM »

dpd wrote on Mon, 11 April 2005 21:41



Broadband over power lines?  Kill it, NOW.  The world doesn't need the electromagnetic interference that this will cause.  Give me a piece of single-mode fiber to my house.


What extra EMI will it cause beyond what power lines already have?  It uses existing power lines, and the broadband signal piggybacks with the electricity already flowing through the lines.  So I fail to see how it makes any difference whatsoever with EMI beyond what we currently experience.

And yes, fiber is nice, IF it's been laid and rolled out to your area.  But if you live in a rural or remote area, you're out of luck.
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