Hi Eric,
That does look interesting! While the website was a bit vague as to how this all really works (it sort of implied pre-sale financing....but not how you get to that place) I'm all for new models being tried out.
It espeicially seems good for artists that are outside the cookie cutter world of pop music.
Pretty cool they got a Grammy winner already. That should help them a lot.
Did you follow the link to the Maria Scheinder website? I just gave it a quick glance, but it looks very good.