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Author Topic: Just wondering about advertising...in the era of the WWW  (Read 1678 times)

Thomas W. Bethel

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Just wondering about advertising...in the era of the WWW
« on: February 06, 2014, 09:29:51 am »

I have found over the years that the best form of advertising for us is referrals by satisfied clients. In this age of the WWW and the possibility of getting clients from all over the world the question is how and where to advertise??? I can't help but notice that the ads for mastering companies are almost non existent in Mix and Tape Op. Where there use to be a few pages in the back of Tape Op now there are only a few ads. The same for Mix magazine. I have a very nice website and we do get some clients from the WWW but I was wondering if there is a better place to advertise? In the past we tried direct mailing to recording studios within 100 miles of our studio but never got many referrals and since most recording studios now do "mastering" it would not make any sense in today's world. We have also tried radio and TV ads on local media but without much success. Our ranking on Google has slipped since we redesigned our website earlier this year and instead of being in the top three in searches for Northern Ohio audio mastering we are now on the bottom of page two. Not sure what happened but maybe my web designer did something to mess up our ranking or Google changed the way it ranks sites.

If you don't want to give away any advertising secrets I understand.

Any suggestions or idea would be most welcome. Thanks in advance.
Thomas W. Bethel
Managing Director
Acoustik Musik, Ltd.

Doing what you love is freedom.
Loving what you do is happiness.

Celebrating 25 years in business in 2020


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Re: Just wondering about advertising...in the era of the WWW
« Reply #1 on: February 11, 2014, 05:21:58 pm »

happy clients are our only source of advertising.  it seems to be the only effective advertising tool that we've seen.  i'm not sure there's any replacement for that.

i'll refrain on commenting on recording studios that now do "mastering" too...

 - nick


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Re: Just wondering about advertising...in the era of the WWW
« Reply #2 on: February 11, 2014, 06:15:42 pm »


I think this is very complex subject that comes to (my personal) conclusion that simple advertising is not that effective any more in this crowded social world. There is FB, YT, channels, users walls and all the accompanying technologies I am really not familiar with, because I am simply too old  :-[. As far as my trivial learning goes on this topic, only particularly crafted and targeted marketing campaigns seem to make sense today. And this is why I'd rather go for marketing professional to do its job. I am now in the process of evaluating/deciding some options of this maze, so I hope I'll be provisioned with some knowledge soon.
But still, happy clients are, and will be, of the most value.

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