This kind of thing isn't new, unfortunately.
From
http://en.wikipedia.org/wiki/Faggot_(food) :
"Faggots were used as the subject of an infamous 2004 radio advert by the UK supermarket chain Somerfield.[7] The commercial featured a husband challenging his wife's repetitive routine of a set meal for each day of the week. While he wanted lasagne, he was told that, as it was Friday, he was to have faggots. He responded: "I've nothing against faggots, I just don't fancy them." This advert was subsequently deemed to have breached the rules on Good Taste, Decency and Offence to Public Feeling of the Advertising and Sponsorship Code, and was banned from future re-broadcast by the industry regulator, Ofcom."