Bob Olhsson wrote on Sun, 01 August 2004 07:34 |
Radio and TV only get off free in the United States due to broadcast interest lobbying. They are a significant source of income in Europe paying artists DOLLARS per airplay. The Europeans aren't about to allow web radio get off with not paying.
You can bet there's big US broadcaster bucks behind all the whining about how "unfair" these royalties are.
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Over here in Sweden, we can score up to $40 per minute from airplay (for example on national TV or radio during prime time played up-front). For any three-minute pop-thingie that's quite a sum everytime it's rotated. Get a single on A-rotation for a couple of weeks and you get three to five times that sum from that radio channel every day, and even though you get a whole lot less on the commercial channels (I remember getting only $2.50/minute from one TV channel over ten years ago) they tend to be many and heavily over play the current singles.
Hence, a lot of artists will sometimes gain more from airplay than record sales.
Then again, we won't sell records anywhere close to what can be sold overseas...
Cheers,
Danko