It's possible to get another dB of level (apparent loudness) by rolling off the bottom end, but I try to avoid that approach like the plague unless the client is looking for extreme level. If it sounds too bright or is missing low frequency impact, it's wrong. Anyway, listen to Paul Simon's album "You're The One", mastered by Bob Ludwig. It's a fascinating example of bass response that goes down to the center of the earth, without sacrificing level. At least the level is more than adequate, that's as far as it should go, to avoid the loudness race. Clearly the sound would go downhill if it were pushed up more, or if Ludwig had rolled off the bass to make room for more level. Either way.