...I just thought about the recent (about one year old) Cerberus takeover ownership of Chrysler, and suddenly it dawned on me...
It's an almost EXACT re-run of what happened to Rover. -Right down to the part played by
"Ze Germans"...
In the mid-1990's, the struggling remains of Rover were sold to BMW, who (fronted by
'Burnt Pixierider') promised great things from a supposed synergy, (which was -frankly- a difficult sell to the Germans).
In the late 1990's, Daimler-Benz (fronted by
'Jerking Shrimpp') made the exact same sorts of (likewise spectacularly wide-of-the-mark) promises of wonderful things to come from their aquisition of Chrysler.
A few years after their purchase, when it became patently obvious that German engineering and British production lines were never destined to be a great combo,
ze Germans at BMW were keen to sell... and -because no other established manufacturer would touch what they were selling- they ended up selling to a group of businessmen optimistically called the 'Phoenix Consortium'.
Likewise, a few years after
their purchase, when it became patently obvious that German engineering and USA production lines were never destined to be a great combo,
ze Germans at Daimler were keen to sell... and -because no other established manufacturer would touch what they were selling- they ended up selling to a group of businessmen called 'Cerberus'. (Okay, someone's going to have to let me in on the joke... exactly WHY do all of these over-optimistic consortia
always name themselves after some never-existant creature from mythical lore?).
Three years ago, with market share plummeting, share prices having made their way down the toilet, past the U-bend, through the sewage-treatment plant and halfway out to sea, Rover (under Phoenix) finally collapsed under the weight of its own failed structure, having begged the government (who had already put up with more than enough of its crap while struggling to make it viable some twenty years earlier) for a bailout.
...Okay, the scene is set, and Cerberus has hired Bob Nardelli (who was forced out of Home Depot after decimating their share prices, shortly before being hired to work at the head of Chrysler, but who still insisted on taking 217 million out of the shareholders pockets as a leaving gift) to play the lead role... -Let's see how this all plays out, -shall we?
I know that I've likened Detroit to the British car industry a lot lately, but it only just occurred to me that Chrysler actually enjoyed that scene so much that they bought the screenplay and are re-living it here on an even grander scale.
Keith