I have a feeling this format will be just as successful as DCC - i.e. generating even way less interest than previous format failures like prerecorded MiniDisc, Laser Disc, DVD-Audio, HD-DVD, Beta VCR, 8-track cassette, and quadrophonic LP.
If people are interested in a high fidelity format that actually makes sense for the future then I think a much better push would be in getting content providers (i.e. artists and labels), digital distributors, and media player manufacturers to support a standardized lossless compression codec (hopefully something open source like FLAC) to allow for 24bit/48kHz+ downloads being able to be easily portable and playable.
Best regards,
Steve Berson