Last month (March, 2000), I taught a Master class on "Music Of The 60's" at a performing arts school in Idyllwild, California, to a group of students in their late teens. They were all pretty sharp and most of them were familiar with the old rock groups. If anything surprised them, it was probably that at 63 years old, I also knew who Pantera, Limp Biskit, Korn, Nirvana, and Smashing Pumpkins were. That threw them for a loop. In many ways, the music of the 60's is not so different from the music of the 00's. A lot of it is about frustration, discomfort with the way things are, and personal unhappiness.
Well, those things don't change much from generation to generation. There's a famous quotation lamenting how today's youth have no respect, are out of control, and generally gone to shit, except the quote is from Plato or Aristotle and dates back a few thousand years, so not much has changed. The music today reflects the feelings of the people making the music, just as it did in the 60's. Before the 60's, music content was controlled by the record companies and a few dozen "pop" writers.
Groups like the Stones, Jefferson Airplane, and the Doors changed the way people listened to music. Popular music became personal for the first time in history, talking about actual situations, depression, the fact that Mom isn't always right (gasp), and you didn't hafta have the Mayberry attitude to exist in the world - it was alright to question values.
"Mother's Little Helpers" and the "ones that Mother gives you don't do anything at all" took a hard look at drugs in the world and the hypocracy of government authorized medication and stuff that was also available. The only places these bits of knowledge were available previously were in "race music" as it was called (rhythm and blues, and black music), which was not readily available to most white kids.
The point I'm trying to make is that Marilyn Manson, is not very far removed from Alice Cooper, and NIN is not that far from Frank Zappa. Nirvana and the Doors have a lot in common. You get my point. The more things change, the more they stay the same
All in all, it turned out to be a pretty nice week in the mountains, free from having to worry about recording (or getting my column in on time). And it gave me time to think about music and where it's going. With all the power of the major record companies now residing in just a few hands, this is the dawn of the rebirth of the independent label. If you're looking to get a recording contract, the independents are the new place to go.
So how do you get their attention? Get your own CD out there, play your ass off everywhere you can, and build a following as fast as you can. Prove to the record company that you can make them money. Get live reviews and CD reviews from newspapers and magazines (like Harder Beat) and play your butts off, till everybody knows who you are.
Unless you're the next Hanson or the next Spice Girls, it's the one way that really works. (If you're the next Spice Girls, contact me directly - there is another way that works.)