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Author Topic: Pay to Play: Uncovering Online Payola - (Computer Related)  (Read 4290 times)

blueboy

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Pay to Play: Uncovering Online Payola - (Computer Related)
« on: June 06, 2007, 03:54:16 PM »

This is not directly music related, but it is interesting none the less.

http://www.dailytech.com/Pay+to+Play+Uncovering+Online+Payol a/article7510.htm

Excerpt:
Quote:

Over the past three months, DailyTech put together a series of faux companies, product portfolios and trademarks.  In a combination of phone and email correspondences, our team of journalists set out to find illicit and unethical review behavior in the English-print, computer hardware review industry.

Specifically, these journalists looked for publications that were:

   * Willing to sell advertisements (receive funds) in exchange for publishing content.
   * Willing to sell advertisements (receive funds) in exchange editor's choice awards.
   * Willing to offer viral marketing in exchange for cash and resale hardware.

Manufacturers pressure publications from all sides when attempting to secure headlines and positive reviews.  No money actually exchanged hands during this analysis, and the working relationships lasted less than a week.
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"Only he who attempts the absurd can achieve the impossible." ~ Manuel Onamuno
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