for me, indie rock is about creative control. making art for its own sake not for financial gain. If it's accepted and one gains success - cool. But art is at mercy of the almighty dollar, and that's a shame upon the industry.
Bands that got me into indie music: starflyer 59, pedro the lion, braid, get up kids, at the drive in, fugazi
My fav indie bands (condensed version): fugazi, unwound, lewis, at the drive-in (all but 1 release were on small labels), dreaming of the fifth, death cab for cutie, fletcher, bosque brown, and the appleseed cast.