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Author Topic: News: Apple in talks to improve sound quality of music downloads  (Read 3134 times)


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Originally Posted on: Tue, 22 February 2011

http://www.cnn.com/2011/TECH/web/02/22/24.bit.music/index.ht ml?eref=mrss_igoogle_cnn


San Francisco (CNN) -- Apple and other digital music retailers are in discussions with record labels to improve the quality of the song files they sell, executives involved in the talks say.
As a result, online music stores could eventually offer songs that sound truer to their original recordings, perhaps at a premium price.
Professional music producers generally capture studio recordings in a 24-bit, high-fidelity audio format. Before the originals, or "masters" in industry parlance, are pressed onto CDs or distributed to digital sellers like App
From there, the audio can be compressed further in order to minimize the time the music will take to download or to allow it to be streamed on-the-fly over the internet.
Why don't record labels at least give retailers the option of working from higher-grade recordings?
"Why?" Jimmy Iovine, a longtime music executive, asked rhetorically. "I don't know. It's not because they're geniuses."

 In the quest to find more revenue, will labels eventually start pushing for more versions?

Brad Blackwood
 euphonic masters
Brad Blackwood
euphonic masters
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