The conference looks extremely interesting, and I'll be living in Italy by then, so I signed up for it. Maybe see some of you there?
I don't really know what I think about standards for loudness right now, I'll need to research these two new standards fully before I feel qualified to comment, but I do feel that being able to say "Well, that was mastered far too loud because it was WAY over the 'standard'", may give us a powerful tool to help overcome the ridiculous way things are with some music now.
And Greg, that was a great article in Mix!