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Author Topic: AKG Austria closes  (Read 888 times)

Tim Campbell

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soapfoot

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Re: AKG Austria closes
« Reply #1 on: October 16, 2017, 11:00:27 am »

Wow.

I can only hope that, unfettered by the corporate demands of Harman, the team can return to form making top quality microphones as they had in decades past.
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klaus

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Re: AKG Austria closes
« Reply #2 on: October 16, 2017, 12:43:28 pm »

Yes, I too hope that, but there are some inconvenient realities of our time that need to be considered:

* a radically transformed listening behavior, which does no longer require high fidelity microphones

* the disappearance of physical music players replaced by streaming, which benefits mass-consumption of low-fi, cookie-cutter background music over pieces of audible art, carefully crafted with fine microphones

* manufacturing with low-cost micro-processors and automation of production, which has almost completely replaced serial manufacturing of hand-assembled microphones with discrete component layouts and their superior audio resolution

* the globalization of commerce, which has made the production methods and manufacturing locations of classic AKG mics unprofitable

* an added obstacle of all of the above, accelerated by the Great Recession of 2007: the disappearance of an entire sector of recording facilities, which further reduces demand for expensive hi-fi microphones
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Klaus Heyne
German Masterworks®
www.GermanMasterworks.com

Mickeyrouse

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Re: AKG Austria closes
« Reply #3 on: October 16, 2017, 03:23:29 pm »

It just seems a sad sign of the times. Harman’s sale was no doubt a harbinger of this, but since Harman acquired AKG the product line has seemed to exhibit a dumbing down. When was the last time AKG introduced a mic that was a serious contender, instead of trading on past laurels? Didn’t we all know this was coming?
  I can only hope the survivors have the resources to develope, manufacture, and market serious products.  It CAN be done, but it won’t be easy.
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Michael O.

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Re: AKG Austria closes
« Reply #4 on: October 20, 2017, 05:56:47 pm »

Disheartening news, but the writing has been on the wall for some time seeing as the current 414 is barely recognizable as a 414, and even their headphone quality has spiralled into the depths of mediocrity.

Their Austrian engineering team has been underutilized for the last couple decades. If they could come to market with significantly fewer offerings aimed more at the pro level (proper ck12's made in 2017 would rock the professional recording world...) they could stand a chance. After all, does the world truly need more mediocre prosumer LDC's like AKG has been pushing for years?

klaus

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Re: AKG Austria closes
« Reply #5 on: October 21, 2017, 01:12:01 pm »

(...)If they could come to market with significantly fewer offerings aimed more at the pro level (proper CK12's made in 2017 would rock the professional recording world...) they could stand a chance. After all, does the world truly need more mediocre prosumer LDC's like AKG has been pushing for years?

But such projects would take time to develop, bring to market, and survey the response in the field.
Only angel investors loan money for projects with such uncertain outcomes, and that money currently does not flow to purveyors of analog technologies of yesteryear, but Silicon Valley startups.
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Klaus Heyne
German Masterworks®
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Kai

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Re: AKG Austria closes
« Reply #6 on: October 21, 2017, 06:30:43 pm »

If they come out with something really good I bet they will survive.
AKG very often had a very nice voicing in their mic's.
If they can maximize the qualities of their famous house sound and combine this with a modern design it could be a burner.
If they build cheap compromised products with a selling point based on the fame of the AKG brand they will soon disappear, as that's what others are much better in.
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